Founded in Spain in 1846, LOEWE began as a collective of leather artisans and has grown into a global luxury fashion brand rooted in Spanish craftsmanship and contemporary culture.
LOEWE x Korea University Global MBA Consulting Project
As part of the Korea University Global MBA program, I completed a three-month consulting project with LOEWE, a globally renowned luxury fashion brand.
I served as Marketing Co-Lead on a multicultural team of six, developing localized strategies to highlight LOEWE’s art & craftsmanship heritage, aiming to draw 7k+ visitors, engage 300+ VIPs, and secure 10+ organic media features.
